Thursday, August 2, 2007

Stop & Shop Selects Software
to Improve Shopper Loyalty

Stop & Shop recognizes the importance of the products featured on their shelves in addition to the importance of their customers. To gain a better understanding of their customer’s needs, Stop & Shop has selected predictive analytics software from SPSS, Chicago, to increase customer loyalty and develop new products and services.

The software is designed specifically to deliver timely and effective promotions to customers, which helps to personalize offers more effectively. In addition, the software is intended to identify specific product attributes most important to shoppers while also helping to drive revenues.

According to Ed Garabedian, manager of BI analysis and support at Stop & Shop, the SPSS predictive analytics “will help our organization better understand our diverse group of customers and their unique needs with relation to products and promotions.”

SPSS' predictive software offers Stop & Shop an improved understanding of their customers needs so they can deliver on them, as well as better manage production and distribution.

"Stop & Shop is one of the many advanced retailers that recognize the importance of understanding and predicting consumer behavior in order to create customer loyalty and drive revenue. SPSS predictive analytics is clearly a cutting-edge competitive advantage in all customer-driven industries," Jack Noonan, SPSS president and CEO commented in a statement.

Wednesday, August 1, 2007

Coldwater Creek Launches New
Loyalty Program for Big Spenders

Coldwater Creek recently announced the launch of “onecreek,” a loyalty program that will feature discounts and other special promotions designed to enhance service while rewarding its most valued customers.

The loyalty program, which is currently being tested in select markets, targeting the top 5% of the company’s active customers with high-end rewards and shopping experiences, provides benefits such as sneak peeks at new merchandise, a onecreek customer service specialist, a personal shopper, exclusive onecreek savings and promotions, free shipping on returns, and a special gift on the valued customer’s birthday.

Customers will automatically be enrolled in Coldwater Creek’s onecreek loyalty program upon meeting eligibility. Eligible people include those who visit the store three times more frequently and spend four times more than an average customer, the company said.

“While many retailers have used their loyalty programs to capture the customer name and address, we are optimizing the use of our existing customer database to identify and initially enroll over 250,000 of our very best customers in onecreek,” said Dennis Pence, Chairman and Chief Executive Officer. “The program is designed to improve retention and overall spend within this very important and profitable segment of our customer base.”

Onecreek is scheduled for a full roll out in September.