Wednesday, August 1, 2007

Coldwater Creek Launches New
Loyalty Program for Big Spenders

Coldwater Creek recently announced the launch of “onecreek,” a loyalty program that will feature discounts and other special promotions designed to enhance service while rewarding its most valued customers.

The loyalty program, which is currently being tested in select markets, targeting the top 5% of the company’s active customers with high-end rewards and shopping experiences, provides benefits such as sneak peeks at new merchandise, a onecreek customer service specialist, a personal shopper, exclusive onecreek savings and promotions, free shipping on returns, and a special gift on the valued customer’s birthday.

Customers will automatically be enrolled in Coldwater Creek’s onecreek loyalty program upon meeting eligibility. Eligible people include those who visit the store three times more frequently and spend four times more than an average customer, the company said.

“While many retailers have used their loyalty programs to capture the customer name and address, we are optimizing the use of our existing customer database to identify and initially enroll over 250,000 of our very best customers in onecreek,” said Dennis Pence, Chairman and Chief Executive Officer. “The program is designed to improve retention and overall spend within this very important and profitable segment of our customer base.”

Onecreek is scheduled for a full roll out in September.

1 comment:

aliah said...

Onecreek loyalty program sounds very interesting ..i like the point that you have made here "Those people are included in this program.. those who visit the store three times more frequently and spend four times more than an average customer"..i did enjoyed visiting here and did get lots of good information from here. thanks for sharing and keep posting such post here in future too.
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