Loyalty Program for Big Spenders
The loyalty program, which is currently being tested in select markets, targeting the top 5% of the company’s active customers with high-end rewards and shopping experiences, provides benefits such as sneak peeks at new merchandise, a onecreek customer service specialist, a personal shopper, exclusive onecreek savings and promotions, free shipping on returns, and a special gift on the valued customer’s birthday.
Customers will automatically be enrolled in Coldwater Creek’s onecreek loyalty program upon meeting eligibility. Eligible people include those who visit the store three times more frequently and spend four times more than an average customer, the company said.
“While many retailers have used their loyalty programs to capture the customer name and address, we are optimizing the use of our existing customer database to identify and initially enroll over 250,000 of our very best customers in onecreek,” said Dennis Pence, Chairman and Chief Executive Officer. “The program is designed to improve retention and overall spend within this very important and profitable segment of our customer base.”
Onecreek is scheduled for a full roll out in September.